The Auto Dealer's Guide to Sales Success with Email Marketing

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In automotive, email marketing is associated with a strong marketing strategy, but it is often under-utilized to make real sales. Done right, smart, automated outbound communication can drive a solid impact on your bottom line: 59% of all motorists said that they visited the car lot because of an email from the dealership.

To help you and your sales team get more from email marketing, we’ve developed the ultimate guide to email for auto dealers. Not sure what kind of email to send when? Can't tell if your email was successful or not? Struggling to find the right email tool? We’ve answered all your questions in this comprehensive guide. Made just for automotive dealers—the examples in this resource are specific to the unique needs of your car dealership.

In this ultimate email marketing guide, you’ll learn:

Types of email auto dealerships should be using for better sales results

Best practices to follow per email type to get the best results from your campaigns

Which key performance indicators (KPIs) to track and report on

How to plan and implement a successful email marketing program at your dealership


59% of all motorists said they visited a car lot because of an email from the dealership.


23% of all visits to dealership websites are triggered through an email link.


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