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More about the data
How is this data collected?
The Foureyes inventory platform currently collects data from more than 18,00 new car franchise dealer websites nightly. The total volume is over 3 million new vehicles. The bot collects details about inventory, pricing, and messaging and cross-references with historical data and internal VIN analysis to create this dataset. From there, we apply hygiene including removal of dealer trades and recalls, inventory anomalies as well as inventory listed across multiple websites. While the inventory bot runs nightly, the hygiene takes a two-day period, thus the standard delay in the reporting.
This is only a subset of the data collected by Foureyes. It does not include any private dealer CRM data or confidential OEM sales data.
If I’m using Foureyes, is this sharing my data?
All the data we are sharing is compiled and cleaned from publicly-available data. Data that is collected from our Foureyes script on dealer websites belongs to the dealer and is not part of this dataset. The data collected via our dealer website script and third party integrations with OEM sales data, CRMs, and DMSs is not shared. Read more about our commitment to data privacy here.
How do you define a vehicle's “relative discount”?
To calculate the discount we subtract the price of the vehicle listed on the dealer’s website from the vehicle’s MSRP. Then divide the discount by the MSRP to get the ‘relative discount’ percentage. Additionally, we apply a number of region-, state- and metro-specific adjustments to account for unique pricing variables.
What OEMs and brands are included in this data?
The following OEMs and brands are included in this data: BMW, FCA, Ford, GM, Honda, Hyundai, JLR, Kia, Mazda, Mercedes-Benz, Nissan, Subaru, Toyota, Volkswagen. We are actively working on adding other brands to the dataset.
Does the data include new and used inventory?
No. This dashboard only includes new car data from franchise dealers in the United States. The data does not include non-franchise dealers or online retailers. We are actively working on collecting the non-franchise and online retailers dataset.
Is this something you’re going to update regularly?
Yes. The data set is updated monthly. To receive insights and resources from Foureyes, sign up using the form or email us at firstname.lastname@example.org.
How does Foureyes use this data?
Foureyes works with brands and OEMs who use this data to study pricing, incentive effectiveness, and website compliance. Dealers use the data via Foureyes products to have stronger messaging and sales insights throughout the sales process.
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To enable Foureyes to run, we collect massive amounts of publicly-available data.
Typically, we use this data to power our products, but we thought the data may be helpful to dealers and OEMs who want to better understand what’s going on in the market, where trends are pointing, and how to make the best decisions for their business.